Urban Garden Poster
Karin Jager’s beautiful ‘Urban Gardens’ poster has graced our office walls for more than three decades. Over the years, we’ve mailed this colourful rooftop vision out to hundreds of gardeners around the world. Many of them have told us how much they love it.
Karin was hired by Environment Canada in the early 1980’s to create a poster for us soon after she graduated from design school. Some years later she was hired by the United Nation’s World Food Program (WFP) to design their logo, a masterpiece in my view, depicting a hand holding rice, maize and wheat. The idea that our tiny non-profit society is somehow related to the massive WFP is wonderful, – both organizations aiming to make food accessible to those in need.
And 30 years later Karin brought her students to our Demonstration Garden to help us design new promotional material. Students from the IDEA Program at Capilano University worked on an advocacy project promoting the City Farmer as way to understand the powerful role communication design can play to inform, persuade and promote.
The challenge was to create conceptual solutions that educate, support the cause and promote action. Part of the process included listening carefully to City Farmer’s main objectives and understanding the target audience. Each student approached the project a little differently.